How Difficult Is Local SEO?
Ranking a local business in Google SERPs (Search Engine Results Pages) is a lot easier than trying to rank the same term for global searches simply because long tail keywords are much more specific. Follow the steps below for success.
The Choice Of Domain Name
The choice of domain name in local SEO is critical. My own preference is to use an exact match domain name, or EMD. A few years back, using an EMD almost guaranteed an instant listing and usually a Page 1 listing given a little work. Nowadays after the Google revisions in Panda, Penguin and Hummingbird, they have lost a little of their impact but they are still effective and well worth using just ask London Search Engine Optimisation Services.
So, the first step is to head over to Google AdWords and select the Tools option followed by the Keyword Planner Tool. Use the ‘generate ideas’ option and type in your top level keyword like ‘dog training’. Sort the resulting list of keywords in order of monthly searches for the area of your choice and then filter by competition.
You are looking for a keyword, or phrase, which has low competition and as many monthly searches as possible. If nothing suitable is found then try again with medium competition and so on. Once you find a suitable keyword check to see if you can register it with the town or city appended, such as ‘dogtrainingcollarsharrisburg.com’.
The next refinement is to add geo tags to the <head> section of your web page. You should add geo.region (e.g. ‘US-PA’), geo.placename (e.g. ‘Harrisburg’) and geo.position (e.g. ‘latitude,longitude’). This enables Google to locate your business, or the one you are promoting exactly, in geographic terms.
Google Places And Local Directories
The next step is to search for the business in Google Places (Google Places for Business is now Google My Business, at 19 June 2014). You should search for the company or business to see if a record already exists – if not then create an entry and make sure that all the details are entered correctly and accurately.
Next, do a search for ‘local directories harrisburg’ and then enter the business details in as many local directories as you can. Usually, entries are free, but you may have to spend, or donate, a few dollars to get an entry, but it will be worth it.
Facebook Is Important For Dartford SEO Consultants
Create a Facebook business page and add some content. Depending on the type of business you might publish hints and tips, product reviews, discount offers, or run a competition where visitors have to ‘Like’ and ‘Share’ in order to enter. Make sure that your web site carries Facebook ‘Like’ and ‘Share’ buttons and a count of both.
Google Tools And YouTube
Finally sign up for Google Analytics and Google Webmaster Tools and install the necessary code on your web site pages. You can also make a simple presentation in PowerPoint 2013 and export to video. Upload the video to YouTube and then use the embed code to add the video to your web site.
If you have followed all the steps outlined above then you should find that your local business web site will rank in Google very quickly and with luck the web site and the video should find their way onto Page 1 depending on the competition in your chosen niche.